As we welcome in the new year, the team at FARE would like to take a moment to reflect on the past year in alcohol policy and to recognise the many achievements of these last 12 months.
During January, we’ll be showcasing some of the best pieces published on Drink Tank, Australia’s conversation space about alcohol, in 2016.
Today we’re focusing on Risky business, a landmark report released by FARE last year.
In January 2016, our Risky business research exposed the Australian alcohol industry’s heavy reliance on risky drinkers – with more than 3.8 million Aussies averaging more than four standard drinks of alcohol a day, twice the recommended health guidelines.
Targeted by the alcohol industry and branded as ‘super consumers’, the industry’s best customers represent just 20 per cent of Australians aged 14 and above, yet they account for a staggering 74.2 per cent all the alcohol consumed as a nation each year.
We’ve summarised some of the key commentary below.
FARE’s Risky business report reveals alarming patterns of consumption in significant segments of the population. But while the alcohol industry sees ‘super consumers’ and profits, health professionals see patterns of risky drinking, says Michael Thorn.
Behind the barrage of fun, colourful, social and happy advertisements promoted by alcohol companies; the global multinationals referred to as ‘Big Alcohol’, there lies a ‘super consumer’ who exhibits none of these traits. Samantha Menezes says it’s time that Big Alcohol was held accountable for their relentless pursuit of super consumers.
Those in the business of selling alcohol have long known about the skewed distribution of alcohol consumption in the population – and target their marketing at this group of Australians who are drinking to dangerous levels. The researchers behind this work, Professor Robin Room and Dr Michael Livingston of the Centre for Alcohol Policy Research (CAPR) look at the Risky business of targeting super consumers.