Drink Tank

Light-hearted Pregnant Pause TVC encourages alcohol free pregnancy

Pregnant Pause, the innovative public health campaign that encourages mums-to-be to go alcohol free with the support of their family and friends, officially launched its latest television commercial on the big screen at a premiere screening at Palace Electric Cinema in Canberra on Monday.

Life is better with the support of family and friends. That messaging is at the heart of Pregnant Pause. It’s also the takeaway of the new, light-hearted Pregnant Pause television commercial (TVC) shot entirely on location in Canberra, which was launched by ACT Minister for Health and Wellbeing, Meegan Fitzharris, MLA.

Mums and bubs, and mums-to-be, including FARE’s very own Communications Officer, Jemima Turner joined with Pregnant Pausers, campaign stakeholders and supporters to get a first look at the new TVC – fittingly followed by an exclusive screening of the new blockbuster, Wonder Woman.

Showcasing Garema Place, Canberra suburbia and Deakin soccer stadium, the new campaign video, features local media personalities and Pregnant Pause ambassadors Kristen Henry and Rod Cuddihy from Canberra’s Mix 106.3.

With actors struggling to move house, flip a mattress, and awkwardly cheer for their favourite team without the help or company of others, the TVC makes clear that life is indeed easier and more enjoyable with the support of family and friends.

A big thank you to Meegan Fitzharris, Kristen Henry and Rod Cuddihy, and to Dr Boon Lim and ACT Health. Also a big shoutout to our campaign partners and supporters, Southern Cross Austereo, Mix 106.3, Club Lime and Palace Electric Cinema.

And finally, and most importantly, a big thank you to our Pregnant Pause community.

Missed the launch? Drink Tank has you covered. Watch our launch wrap-up video below, and take a look at our new TVC.

[vimeo id=”224137250″]


Drink Tank aims to generate meaningful commentary and debate about alcohol policy, and to provide a platform for all members of the Australian community to share their views and concerns.

Our goal is for the Drink Tank community to engage in robust discussion about alcohol, highlighting a broad spectrum of views and voices, and ultimately to raise the profile of alcohol as an issue of national importance.

Add comment

Join our mailing list