Chris Hackley is Professor of Marketing at Royal Holloway University of London, a position he has held since 2004. His PhD was from Strathclyde University Department of Marketing, and he also holds degrees in psychology, education and business studies. His research and teaching involve critical and cultural perspectives on marketing, particularly advertising and promotion, and consumer culture. His research on alcohol policy, media strategy and regulation has been covered in many national newspapers and he has consulted on related topics with media and government bodies including Channel 4, Sky Media and the UK Government Cabinet Office. He has written occasional features and opinion pieces connected to education, research and marketing for outlets including Times Higher, Admap, the Psychologist, and various online publications. His most recent book is Marketing in Context (2013), with Palgrave, and the third edition of my text book, Advertising and Promotion will be published by Sage in late 2014.