Richard Purves is a Research Fellow at the Institute for Social Marketing based at the University of Stirling. He is also a member of the UK Centre for Tobacco and Alcohol Studies. After completing his first degree in Criminology and Psychology at the University of Teesside, Richard went on to complete a postgraduate MSc in Research (Education) and then a PhD at the University of Edinburgh. Richard previously worked as a Research Associate at the Centre for Research in Education, Inclusion and Diversity at Moray House School of Education in Edinburgh and joined ISM in November 2010 to work on a project investigating the effectiveness of education in relation to alcohol.
Since joining ISM Richard has worked extensively in the area of alcohol marketing and policy and the impact of commercial marketing on addictive behaviours (gambling, tobacco, online gaming). Richard's research interests include: social marketing, product packaging and labelling, education, mass media, sports sponsorship, social media marketing.