On 1 May 2014 FARE hosted a forum looking at alcohol advertising in the unregulated space of social media. Dr Nic Carah from the University of Queensland presented his findings from his research report Like, Comment, Share: Alcohol brand activity on Facebook. The forum also featured a panel discussion with Mumbrella Content Director Tim Burrowes, Zoo Advertising Head of Digital Angelo Paonne and YWCA Canberra Director of Corporate Relations and Communications Joanna Allebone. This video highlights some of the issues around alcohol advertising online discussed at the event.
You can also read Dr Nic Carah’s other articles about alcohol advertising on Facebook on Drink Tank:
Alcohol advertising regulation: Getting beyond debates about content
New face of alcohol promotion defies advertising restrictions
You can listen to Dr Nic Carah’s keynote address from the 1 May forum here.
You can download Dr Nic Carah’s research report Like, Comment, Share: Alcohol brand activity on Facebook here.
You can read the article Alcohol industry ‘likes’ Facebook from UQ News here.