Alcohol brand activity on Facebook

Ever wondered why you get more beer ads in your Facebook feed on a Friday?

Dr Nic Carah delivered the findings of his research report Like, Comment, Share: Alcohol brand activity on Facebook at the Drink Tank forum held on 1 May 2014.

In his keynote address, Dr Carah explained how alcohol companies use the online space to promote their products.

Find out what Dr Carah had to say by listening to the podcast.

 

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Nicholas Carah

Nicholas Carah is a Lecturer in Communication at the University of Queensland. His research examines branding, popular culture and social media. He is the author of Pop Brands: branding, popular music and young people (Peter Lang, New York). He can be contacted at n.carah@uq.edu.au.

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