Drink Tank

2017 in review: Alcohol advertising self-regulation

You’re in for a treat this summer, with FARE’s Drink Tank team showcasing the best of 2017; a selection of the most robust and interesting conversations from preventive health experts, researchers and practitioners for your reading pleasure.

As 2017 comes to a close, the team at FARE would like to take a moment to reflect on the past year in alcohol policy and to recognise the many achievements of these last 12 months.

In this first summer series piece, the Alcohol Advertising Review Board (AARB)’s Hannah Pierce, shares why our current system of advertising self-regulation isn’t working.

Just when you thought the marketing techniques of alcohol companies couldn’t shock you any further, Hannah shows you a blatantly inappropriate Captain Morgan ad placed directly outside Centrelink. Their campaign took things to a whole new low.

Read more below:



Drink Tank aims to generate meaningful commentary and debate about alcohol policy, and to provide a platform for all members of the Australian community to share their views and concerns.

Our goal is for the Drink Tank community to engage in robust discussion about alcohol, highlighting a broad spectrum of views and voices, and ultimately to raise the profile of alcohol as an issue of national importance.

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