Drink Tank

Be a hero, take zero

The Pregnant Pause community continues to grow, boosted by the launch of a brand new television advertising campaign in the Australian Capital Territory (ACT) this week.

The innovative health promotion campaign, which asks participants to take a break from alcohol during their pregnancy or the pregnancy of a loved one, is an initiative of the Foundation for Alcohol Research and Education (FARE) and is supported by the ACT Government under the ACT Health Promotion Grants Program.

Pregnant Pause takes a novel approach to promoting Australia’s alcohol guidelines, which state that for women who are pregnant or planning a pregnancy, no alcohol is the safest option.

Nine months, or 270 days, can be a long time to go without alcohol. And this can be particularly hard if a mum-to-be is surrounded by others who are living it up and getting into the grog.

But expectant mothers don’t have to do it alone. That’s why Pregnant Pause is a campaign everyone can get involved in.

We know around a third of Australian women say they’d be less likely to drink during pregnancy if their partner or spouse also stopped drinking.

Pregnant Pause aims to raise awareness of this important health message and to build a strong support system to help women achieve an alcohol-free pregnancy.

This is about encouraging Canberrans to support each other and give newborn babies the best possible start in life by pledging to go alcohol free.

Endorsed by health professionals

The campaign is proudly supported by the Australian Medical Association (AMA), with Canberra obstetrician and ACT branch president Professor Steven Robson throwing his support behind Pregnant Pause.

One proven strategy is to have support around them; particularly their partner, also girlfriends and other family members. [It is really helpful if they say] we’re with you on this. We’re going to take a pause from drinking as well.”

Read more in The Canberra Times

Go behind the scenes on the Pregnant Pause set

We are very proud to have local media personalities Kristen and Rod, from Canberra’s Mix 106.3 breakfast crew, on board as Pregnant Pause ambassadors for the Canberra community they call home.

The dynamic radio duo were out of the studio and in front of the camera recently to film a new TV commercial for Pregnant Pause.

Watch the making of our new commercial:

[vimeo id=”175626710″]

Be among the first to see our new commercial

Tune in to their weekday breakfast radio program or keep an eye out for Kristen and Rod on your TV screen – as the pair encourage Canberrans to take a pause and go alcohol free.

Check out the final product:

[vimeo id=”178849131″]

Sign up, wine down, and win

Pregnant Pause will be working closely with local ACT partners throughout the next three years to generate discussions about alcohol and pregnancy.

Club Lime are our newest Pregnant Pause partner, and to celebrate, we’re offering all our ACT-based pledgers a chance to win a gym membership on us.

If you live in the ACT region and sign up to our community, you’ll gain access to a range of great offers plus go in the draw to win a six-month Club Lime Platinum Membership.

Take up the challenge and make the pledge to go alcohol free, by registering to take a Pregnant Pause today. Already in the running? Why not nominate a partner, friend, or colleague to join you for a pause.

To keep up to date with all that is happening in the world of Pregnant Pause be sure to like Pregnant Pause on Facebook, follow @PregnantPauseAU on Twitter, and join the conversation at #PregnantPause.

Amy Smith

Amy Smith is a Communications Officer at the Foundation for Alcohol Research and Education (FARE).

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