Lessons from the removal of tobacco sponsorship from sport

Remember the Escort Cup?  Know the story behind how tobacco sponsorship of sport was butted out? If you have no clue what we’re talking about – Escort was a tobacco brand that sponsored a national AFL competition. A couple of decades back tobacco advertising was plastered across Australian sports events.

Then a rugby league club President spoke out.  David Hill led the North Sydney Bears, and wanted an end to tobacco sponsorship.  He told Di Martin it’s a story of power, influence and bullying by an industry that controlled the way we thought about sport.  Like the name of the rugby league competition.