Drink Tank

Summer Series: Disruptive marketing

Our Summer Series features a selection of the stories that you found most interesting during the year. When it comes down to it, governments and communities have three levers at their disposal to reduce alcohol harm: controlling the price, availability and marketing of this addictive, toxic product. Drink Tank featured several articles on these issues during the year.

Regulation is a rather dry topic for a summer’s day, but the regulation of alcohol advertising is a hot issue – mainly because the current system of controlling alcohol marketing is failing dismally in its role of protecting minors from exposure to harmful products.

The alcohol industry oversees the Alcohol Beverages Advertising Code (ABAC), but also adjudicates on Code breaches, which has been described as a major conflict of interest and is nothing more than industry’s way of avoiding independent regulation.

During 2019, Drink Tank investigated a range of issues with the ABAC scheme that suggest industry self-regulation is not fit for purpose.

Kellogg’s Australia said it was a ‘no brainer’ and it was
Happy 21st birthday ABAC: Here’s twenty-one times you’ve been labelled a failure
Forcing the dark arts of digital alcohol advertising into the light of day


Drink Tank aims to generate meaningful commentary and debate about alcohol policy, and to provide a platform for all members of the Australian community to share their views and concerns.

Our goal is for the Drink Tank community to engage in robust discussion about alcohol, highlighting a broad spectrum of views and voices, and ultimately to raise the profile of alcohol as an issue of national importance.

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