Remember the Escort Cup? Know the story behind how tobacco sponsorship of sport was butted out? If you have no clue what we’re talking about – Escort was a tobacco brand that sponsored a national AFL competition. A couple of decades back tobacco advertising was plastered across Australian sports events.
Then a rugby league club President spoke out. David Hill led the North Sydney Bears, and wanted an end to tobacco sponsorship. He told Di Martin it’s a story of power, influence and bullying by an industry that controlled the way we thought about sport. Like the name of the rugby league competition.